Experienced, Personal, Nevada Law Firm
Stephen Osborne asked Vogel Designs to create a brand that would communicate the personal approach to law that Stephen takes. Other important components of the brand include honesty, integrity, experience and Nevada-focused.
Vogel Designs used the initials of the principal – SHO – to help communicate the personal aspect of the practice. The brand mark concept was based on the scales of justice image, with balancing elements of the letter H. The shape of the mark was also based on a shield to communicate that SHO Law protects its clients. Finally, blue was chosen to symbolize honesty and to emphasize the Nevada connection.