Peri & Sons Farms Unveils Brand Repositioning
Brand Program Includes Refined Identity, New Tagline, New Ad Campaign and Packaging
Reno, NV – December 10, 2009 – Peri & Sons Farms unveiled their repositioned brand today. The branding program will reposition the 30-yr. old company for expanded marketing efforts and future growth.
While Peri & Sons Farms has been growing premium and organic onions in Nevada and California for the last 30 years, the Peri family has been farming for more than 100. The brand repositioning provides a solid foundation for the next generation of growth.
The brand program preserves the equities and heritage of the Peri name, while building upon the company’s commitment to the most cutting edge technologies and sustainable growing practices. Vogel Designs was hired to articulate those concepts, and execute the creative for the refined brand identity.
The brand repositioning program developed by Vogel Designs and Peri & Sons Farms includes a brand platform with new mission statement, tagline and refined brand mark, standards manual, and graphics library. Those foundational components then guided Vogel Designs’ creative execution for print advertising and packaging.
“Vogel Designs guided us through a very thoughtful and well-reasoned branding exercise to arrive at our new positioning,” said Teri Gibson, marketing and customer relations manager for PSF. “Derek developed a very accurate platform that will guide the larger marketing strategies that I am implementing. All of us at Peri & Sons Farms are very pleased with the creative that has resulted from this process.”
The refined brand mark preserves the original form, but includes bolder, stronger type face and onion graphics as well as the new tagline that supports the new position.
The creative also supports the brand position with images and colors that communicate growth, family, sustainability and innovation.
The positioning will continue to be phased in with new packaging over the course of the next year.
About Vogel Designs
Vogel Designs hatches ideas that fly. With more than 25 years of combined experience in graphic and interior design, Vogel Designs has delivered design solutions for a wide range of businesses and clients in travel & tourism, telecommunications, real estate, hospitality & gaming, and technology. To learn more about Vogel Designs, and what we can do for you, please contact us.