New Beer Brand
Create a beer brand that satisfies market void for regional, non-premium beer, while capitalizing on consumer weariness for snobby, horrible tasting beer.
Develop a brand platform, mark and establish design standards for all visual communications, including packaging.
The brand is designed to appeal to an average beer drinker who is NOT interested in the false promises, pretense, and marketing spin of so-called “premium” beers. Since Battle Born is a uniquely Nevada beer, the brand is also designed to appeal to the proud and fiercely independent spirit of Nevadans. The name borrows the unofficial state motto and colors to reinforce this point.
Released into the local market in early June 2009, and growing stronger every day.